Digital Marketing Manager – SaaS/Fintech

Glasgow | DMM | Full time| In-person |

Exciting Opportunity for a Digital Marketing Professional!

Are you a Digital Marketing Professional looking for a dynamic and hands-on role? Join our team as the sole marketing expert, where your expertise will be crucial in driving business growth and visibility.

Key Responsibilities:

Utilise your 3+ years of experience in Digital Marketing, ideally within SaaS/Fintech, to enhance our marketing strategies.
Demonstrate strong demand and lead generation skills by executing end-to-end lead generation programs.
Identify key marketing channels for content distribution and develop engaging content to support lead generation campaigns.
Showcase your content marketing prowess through effective keyword research, industry trend analysis, and optimising content for SEO.
Leverage your expertise in maintaining, coordinating, and presenting CRM systems, preferably HubSpot.
Stay ahead of industry and marketing trends, exploring emerging channels and strategies to propel our business forward.
Day to Day Management of Social Media.
Content Creation – writing webpages, articles, Sales & Marketing content
Ad creation – writing compelling sales copy for digital adverts.
Campaigns – Managing multi channel lead generation campaigns.
Reporting performance of the campaigns to the business.

Qualifications

Proven track record in improving conversion rates.
Strong understanding of B2B sales and the sales cycle, ideally within the corporate software solutions sector.
Excellent communication and interpersonal skills to collaborate with diverse teams and senior stakeholders.